Period-tracking app Maya shares users personal data with Facebook
Maya, owned by Delhi-based Sheroes, a women-only community platform, was found to one of the two apps extensively sharing sensitive personal data with third parties, including Facebook. Cyprus based Mia was the other app.
Like other menstruation apps, Maya is also gathering data about users intimate life - requesting information about when they have had sex and whether the intercourse was protected or not, the report said.
Sheroes told Privacy International that it had removed the core Facebook software and the analytics software responsible for leaking the data and targeting ads at women. Sheroes Founder and CEO Sairee Chahal did not immediately reply to phone calls and text messages.
“Confidentiality is at the heart of medical ethics and countries that have data protection laws traditionally have a separate regime for health data, which includes health data, which are considered sensitive data,” the report by UK-based Privacy International said.
The report said Maya when asks the user to enter how they feel and offers suggestions of symptoms they might have; the information is shared with Facebook. It also shares details about the user’s mood with Facebook.
“There is a reason why advertisers are so interested in your mood; understanding when a person is in a vulnerable state of mind means you can strategically target them,” the report stated. “Understanding people’s mood is an entry point for manipulating them.”