Rising sign-ups show India's love for Tantan

BENGALURU: Tantan, a Chinese dating application that was launched in India last year, says it is doubling its user base every three months in the country as it plans to take on Tinder in one of the world’s largest online dating markets.

Tantan, which is the most popular dating app in China with over 90 million users, competes with Tinder, Truly Madly, Happn, Azar and Bumble in India. Tantan is the world’s third-largest earner after Tinder and Bumble, according to Sensor Tower, a market intelligence firm.

“Indian market is one of the biggest markets for online dating, considering the youth population being really high,” said Rahul Maheshwari, India head at Tantan. “Our user base comprises young millennials with an average age of 24, residing in tier-I and tier-II cities of India.”

The company did not disclose the number of user downloads from India. The Indian market should have 200-millionplus potential users by 2021, it said. Tantan’s international team has over 5 people with a consistent focus on India. It plans to start an office in India in the coming months, and is expected to hire more talent locally to drive growth.

In the last three years, as data charges have dropped dramatically, young Indians have started browsing the Internet for the first time, mostly through mobile phones.