There’s a case for transparency by companies: Marc Carrel-Billiard
Carrel-Billiard said in an interview that organisations should focus on creating personalised experiences for consumers as they turn digital, which would require them to collect a lot of user data.
He said this makes a strong case for maintaining transparency with consumers. Citing Accenture Technology Vision Report 2020, the company emphasised on the importance of trust as organisations digitally transform their businesses.
“You cannot accelerate like crazy and forget about the ethical issues. We need to deliver value for shareholders while embracing the values of the customers. Go back to the consumers and maintain transparency with them about how the data will be used,” said Carrel-Billiard. The report had highlighted that even though people are embedding technology into their lives more than ever before, organisations’ attempts to meet their needs and expectations can fall short.
According to the report, as companies enter the decade of delivering on their digital promises, the industry is seeing a tech-clash – a clash between business and technology models that are incongruous with people’s needs and expectations.
Of the more than 6,000 business and IT executives worldwide surveyed by Accenture, 83% acknowledged that technology had become an inextricable part of the human experience.